THE STORY:

OLAPLEX began in a garage in Santa Barbara and over the past 4 years have grown exponentially to include millions of professionals worldwide, that one ingredient is continuously changes what is possible for hair.

In July of 2014, OLAPLEX launched and it changed the hair industry forever. OLAPLEX’s bond multiplying technology presented a new category in haircare that created opportunities to tackle more daring and challenging chemical services successfully. The OLAPLEX Promise was to insure the integrity of the hair during all chemical services. It gave hairdressers the ability to repair damaged hair while being able to push the envelope on their chemical services, achieving results not attainable without OLAPLEX.

OLAPLEX had to be put into the hands of the people who would understand what OLAPLEX was all about... Professional Hairdressers! (SAMS HAIR & BEAUTY SALON WESTWARD HO)

BEFORE/ All hair can become compromised over time from environmental, lifestyle, or age. The structural integrity also known as bonds can become weakened due to these effects.