We are a Nanokeratin system certified salon

nanokeratin system

We are a Nanokeratin system certified salon, and we offer the world leading smoothing treatment, Nanosmooth pure. The RESULTS ARE LIFE CHANGING… ditch the styling tools! A Nanosmooth pure smoothing treatment is the easiest way to achieve “WAKE UP AND GO” hair!. Are you ready for your SMOOTH HAIR DAY every day? Fallen out of love with your hair? Wished that you could achieve that salon smoothness at home? Talk to us @samshairandbeautysalon Westwad Ho about a Nanosmooth pure smoothing treatment. We understand our clients’ desire for a healthy natural look perfect hair which is toned, elastic, smooth, soft, detangled, humidity-proof, frizz controlled and manageable, having intensive hair growth,and reduced friction between hair strands for freedom of movement and intensified natural shine.

A lot of our clients ask us how Nanokeratin treatment works and would it be beneficial to their hair, @Samshairandbeauty Westward Ho Bideford, coastal, our team of stylist learn how all are products work and the science behind them, We like to be well educated in what we use and to pass some of that on to our clients. We are always happy to answer any question you may have big or small.


Synergizing beauty, science and wellbeing at the forefront of hair technology, Nanokeratin System is a global Bio-Technological pioneer, focused on researching & developing innovative convalescence technologies pioneering knowledge beyond boundaries.

Nanokeratin System Laboratories have developed and formulated unique innovative series Inspired by Nature and based on pioneering patented Biomimetic technologies.Inspiration by Nature and Biomimicry concept means studying natural hair process and understanding how natural healthy hair acts so we can provide damaged hair the tools and conditions for it to heal itself by itself from the inside in order to retrieve back to natural healthy state. Nanokeratin Systems Biomimetic particles perform Enzyme alike affinity to hair structure which means they generate processes, as biological Enzyme does, in order to stimulate and enable inner self recuperation by damaged hair.


Reactions While Waiting After Applying Cream:

Particles penetrate hair structure.

Molecular structure of cystines change, a new straight formation of cystines is created. Cystines are positioned in a new straight formation. This cystines’ new straight formation is also coated with composition of innovative components which were specially moleculary designed to be embedded in hair structure.

Reactions While Heating with Flat Iron:

Connections between molecules at the core of structure are enhanced so cystines’ new straight formation is stabilized.

Complying Pascal physics (heating expands and cooling shrinks), particles expand and push hair fibre inner walls (cross section of cuticles) outside. Connections between cystines next to inner walls (cross section of cuticles) are enhanced and stabilized. This is created solid inner layer we’re talking about (constructed inner foundation)
which seals those natural nourishing nutrients inside hair fibre enabling their fluent fluency along Macro Fibrils and Micro Fibrils.

Particles outside of hair fibre are also expanded and stabilized using composition of specially designed innovative components and this creates an external coating. Cuticle layer is closed now.

Reactions While Using Cold Air Blow Drier:

Complying Pascal physics (heating expands and cooling shrinks), using cold air with Blow Drier shrinks hair fibre so straight formation is stabilized to prevent hair from getting to previous shape.

Reactions While Waiting Following Cold Air Blow Drier:

Following cold Blow Drier, waiting for up to 10 minutes for temperatures balancing, before next step of Home Care

nonaokeratin nanosmooth

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Dark Oil range by Wella Sebastian at Sams
In House Salon Training Day

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About Us

Sams Hair and Beauty

Established for over 30 years and offering more than 20 hair and beauty treatments, we have a wonderful team of experienced and friendly stylists.

Meet The Team

Opening Hours

  • Mon :
  • Tues - Weds :
    09.00 am - 17.00 pm
  • Thurs :
    09.00 pm - 19.00 pm
  • Fri :
    09.00 pm - 18.00 pm
  • Sat :
    09.00 pm - 16.00 pm